Goals
Increase social media following and interaction
Strategy
Utilize a diverse mix of posts to increase engagement
Strategically use social advertising to increase reach of high-quality posts
Results
Over a nine-month period:
- Link clicks on Twitter increased by 109 percent
- Facebook interactions increased by 153 percent
- Facebook post reach increased by 163 percent
- Facebook impressions increased by 15 percent
- New Twitter followers increased by 30 percent